Thrive Optimize is a WordPress A/B testing plugin designed to simplify the process of creating and running split tests on landing pages. Here are its key features:
– **Ease of Use**: It requires only a few steps to set up an A/B test, including creating a page, creating a variation, picking a conversion goal, and starting the test[1].
– **Key Features**:
– **Unlimited Tests**: Run as many tests as needed, concurrently or in sequence[1].
– **Unlimited Test Variations**: Test with multiple variations to compare performance[1].
– **Conversion Goals**: Choose from “page visit,” “opt-in form submission,” or “revenue” as conversion goals[1].
– **Custom Traffic Distribution**: Evenly distribute traffic between test variations or set a custom ratio[1].
– **Detailed Reporting**: View detailed reports on test performance, including statistical significance[1].
– **Automatic Winner Feature**: Let Thrive Optimize automatically choose the winning variation based on performance data[1].
– **100% Visual Editing**: Use 100% visual editing with no need for custom scripts or shortcodes[1].
– **One Click Cloning**: Clone existing landing pages quickly to modify and launch new tests[1].
Thrive Optimize is part of the Thrive Suite, which includes other tools for building and optimizing WordPress websites, such as Thrive Architect and Thrive Automator[2][3]. It is available as a standalone plugin or as part of the Thrive Suite membership[1]. The plugin is priced at EUR 4.99 or USD 4.99[4][5].
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